Franchise

Bubble tea appeals to only hard-core cha drinkers

QueenTea offers a range of bubble teas that appeals to the mainstream market as well as ethnic Asians. Not surprisingly, QueenTea is sought after by potential franchisees in North America, Europe, and even, South America and Africa.

Our stores have an international look and feel. We ask franchisees to hire friendly staff who are bi-lingual and are comfortable in welcoming all customers whatever their age, ethnicity, gender or profile. QueenTea’s wider appeal drives more foot traffic.

Bubble tea is not for coffee drinkers

QueenTea has been gaining increasing popularity with coffee drinkers. Most cha drinkers acquire a taste for Bubble tea from a young age. For those living in the West, drinking Bubble tea is often a nostalgic experience. Competing brands are known to offer the more popular chas already familiar to ethnic Asians. In bursting the bubble, QueenTea has introduced new menu ideas, flavours, toppings and selections attracting many coffee drinkers.

Bubble tea is always sugary and unhealthy

QueenTea offers many popular varieties preferred by the typical Bubble tea lover. Some of these can be sweet and generous in their calorie content. However, in each of these chas, we use the best quality base teas, healthier ingredients and fresher toppings. We also encourage drinkers to try our menu items that can be enjoyed with or without sugar.

QueenTea appeals to traditional cha enthusiasts as well as the more health conscious thus expanding your market further.

Bubble tea can only be consumed during certain times of the day

QueenTea has created a unique Menu segmented by the time of day – Wake up cha, Step up Cha, Top up cha and Wrap up cha. Chas can be consumed as a drink, a snack, a mini meal or a dessert. Each of our menu sections includes options that combine high quality base tea, fresh ingredients and healthier additives to make a refreshing cuppa at any hour and for every taste. Another way we help to grow your business.

Bubble tea has no consistent quality or taste

QueenTea has refined cha making to an art. No random fill, shake and seal. Each store has a trained Charista who makes sure the flavours and toppings go with each other, the amounts of ingredients are just right and the contents are whisked evenly so every sip tastes the same. No wonder, customers keep coming back for more.

Why Queen Tea?

Tea has travelled from China across the globe. Bubble tea has journeyed from Taiwan to the rest of the world. And now, you can now join us in taking Taiwanese QueenTea from Australia (where it was further refined to broaden its appeal) to discerning cha lovers in more places on the planet.

We call our cha QueenTea for a reason. It is the Mother of all bubble teas and is like no other cha. Everything about QueenTea is different and refreshing - what goes into it, how it is made and the way it is presented.

You could say we have burst the bubble in the bubble tea business. In more ways than one. Here’s how:

The People
Behind Queen Tea

QueenTea is the brainchild of Jeff Lim, an Australian Chinese who lives in Sydney. The team behind the brand has decades of experience in making and selling bubble tea and a range of Taiwanese desserts.

QueenTea was launched in Australia in 2011 in an attempt to introduce a new type of bubble tea to a more cosmopolitan and health conscious market. Our emphasis was on quality, innovation, customer well-being and variety that appealed to both Caucasian and ethnic Asian populations.

We are committed to:

Using the best ingredients
Adhering to authentic methods of cha making
Telling our customers what exactly goes into every cup
Showing concern for their health and well-being and
Delivering a truly refreshing experience

We offer the widest range of product and help our franchisees build a successful and responsible business.

Our Support

We recognise that our survival and growth depends on your long term profitability and reputation. We therefore treat our franchisees as partners. We are flexible in our approach while being steadfast in our mission and core values.

Given our plans to expand into more and more international markets, we offer franchisee support by well-trained, English speaking team members.

We strive to help our franchisees every step of the way i.e. in:

- Location
- Market assessment
- Menu planning
- Pricing
- Store
- Facilities design
- IT and human
- Technical and operations support
- Accounting
- Budgeting practices
- IT and human resource management
- Marketing
- Branding
- Merchandising
- Promotional advice